Corporate Strategic And Objectives
To be thoroughly competitive in everything we do; to be active in the markets of Iraq and in selecting countries of GCC and the Middle East; to be innovative in all aspects of our business; and selecting those activities and markets where we see ourselves, both now and in the future, having distinctive technological strengths.
As a matter of corporate planning and strategy, we will continue for the foreseeable future to focus on our three corporate objectives-customer satisfaction, return on assets, and market share. However, our first priority will always remain customer satisfaction.
As stated in our corporate strategy, we recognize that service and quality require a constant response to customer needs. To achieve this, it is important to manage for the long term: to reinvest the bulk of our earnings, to give unstinting support to research and development, and to remain sensitive to the needs and interests of our shareholders and employees.